Originally Posted by richardhale
Would be nice to get some feedback. I've always used Google. This is my first time using Bing. My question is quality. We've always seen sales with Google, but 3 weeks in for Bing, nothing. I've been doing PPC successfully for years, so I know everything is optimized.
Google won't approve the site. It's health, you know how that goes. We were told to get scientific proof, which we did. But still won't approve. Facebook hasn't worked, have trouble with approvals there also.
So for those that use Bing and Google, have you noticed less quality for Bing? Any trouble getting off the ground? We've tested for 3 weeks and I have ads and targets really close. Landing pages, we're doing some things. Just wonder about the quality, is there that much of a dropoff between Google and Bing PPC?
"is there that much of a dropoff between Google and Bing PPC?"
To answer your question you should only look at the difference in market share between Google and Bing.
That being said, Bing is slowly catching up to the big G, but it will take some time until they can truly be called rivals.
It is good that you are trying to diversify the places you are advertising (as they say - it`s better to not keep all of your eggs in one basket).
The problem that I also had is that Bing is a different medium so it doesn`t completely work like Google. I too had some problems before I got the hang of Bing PPC.
In my opinion you should try to experiment more, change the things around and see how that works in the future.