It is interesting that I came across this post. I happened to be listeing to a CD where George McKenzie, a publicity pro and award winning TV host and anchor. George was being interviewed about how small business owners should be looking more into offline marketing as well. He was discussing mediums such as TV, Radio, and Newspapers/Magazines.
I plan on writing an article about it once I have finished listening to it. In the meantime, you can check out http://www.publicitygoldmine.com
for some awesome information about offline marketing. Here is what they say about their site:
Publicity, Public Relations, and
Press Release Tips, Tools,
Here's how you can quickly attract positive newspaper, radio,
and TV coverage that establishes you as an expert in your
field and gets the media to start calling YOU
instead of you calling THEM..
I highly recommend you check it out.