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Old 10th December 2014, 04:17 AM   #1

Join Date: Oct 2014
Location: Hawaii
Posts: 19
Default What's The Best Way To Track Adwords Effectiveness/conversions?

HI everyone,

Just curious, what is the best way to track how effective your Adwords are? Of course if you use a landing page and a dedicated number or if you ask, it's easy, but how about doing it automatically?

So far, I see 2 ways.

1. Using Adwords Website Call Conversions and you can have a special local number or toll free number provided by Google. This is to distinguish with non-Adwords visitors.

2. You can set up click events on submit buttons as conversion goals.

Any thoughts?

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Old 11th December 2014, 05:36 PM   #2

Join Date: Aug 2007
Location: Seattle
Posts: 97

You can use Google Analytics, no? For example, setup Goals.

Also, what I have done is, I put a tracking pixel (javascript) on my client's website, and it is able to report back to my server the referral urls. Then, my server could see if the referral urls is from Google Adword clicks.

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Old 13th December 2014, 07:22 AM   #3

Join Date: Aug 2014
Posts: 68

You can also use google analytics for an advance ROI analysis. It offers advanced conversion reports and conversion funnel analysis.

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Old 17th January 2015, 06:54 AM   #4
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Join Date: Jan 2015
Location: LONDON
Posts: 13
Default Use Google Analytics for ROI measurment

I think Google Analytics is the best free tool to measure your ROI, you can create Goal conversion on click event to your call to action button.

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Old 19th January 2015, 08:52 PM   #5

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Thanks. I find above information helpful.

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Old 20th January 2015, 07:56 AM   #6

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Posts: 25
Default Yes Google Analytics

Originally Posted by Alicedavidson6 View Post
I think Google Analytics is the best free tool to measure your ROI, you can create Goal conversion on click event to your call to action button.
Yes, I firmly agree that the best way to measure your OI is the Google Analytics!

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Old 11th March 2015, 02:53 AM   #7
Sarah O'Neal

Join Date: Mar 2015
Posts: 1
Default Use call tracking

I had the same dilemma a while ago. Now I use call tracking by www.addsource.com
Also tried putting tracking pixel but didn't get all the data I wanted

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