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Small Business Ideas Forum

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Old 23rd May 2007, 01:13 AM   #11

Join Date: May 2007
Posts: 53

I don't think people really realize just how very important "WORD OF MOUTH" is to any business. It is powerful and does work.

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Old 23rd May 2007, 04:30 AM   #12
Peter Bowen

Join Date: May 2007
Posts: 69

Can I throw a spanner in the works here and say that most small businesses that claim to rely on word of mouth for new business actually are just hoping that someone will say something nice about them.

I'm not discounting the concept but rather suggesting that the process of getting "word of mouth" advertising (or referrals as it is sometimes called) should be a formalized part of the marketing plan.

If you have a several set points in your dealings with a customer that you ask them to refer you and you have educated the customer about the problems you can solve and the value you can add to other people chances are good that you'll get a regular flow of "word of mouth" rather than just luckily occasionally.



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