When Soapin'Angela introduced herself
to the forum, she mentioned that her website had been up for a year and a half without a single sale.
So, I thought this would be a good opportunity to share some ideas on crankin' up her ecommerce sales. I asked Soapin'Angela in advance if she would mind if we used her site
as an example and she gave the go ahead.
We don't know how many, if any, visitors Soapin'Angela is receiving or where they are coming from. Hopefully she can let us know to give us a bit more to work with.
I'm going to throw out one quick observation before I have to get the kids fed. Feel free to follow up with more ideas and observations for her.
The biggest thing that jumped out at me when I visited her site was - I couldn't figure out what type of payments she accepted. For me, this is a big deal because if I can't pay via credit card or PayPal, I'm not buying because I don't want to bother with a check.
I went from the home page to the "Handcrafted Soaps" category without seeing any indication of what payments are accepted. I read the enticing description of her Lavender Soap and even clicked on "ADD TO CART" to see if I could discover what payments were accepted. I went as far as filling in the quantity and choosing the "GO TO PAYMENTS" button. This is where I gave up because I was next asked for Billing and Shipping information - still without any indication of what type of payments are accepted.
To be fair, Soapin'Angela does state in text toward the bottom of her home page that she accepts payment by PayPal, Cheque or Money Order. The problem is, I never noticed that text.
This is my long-winded way of showing the importance of providing shoppers with the visual cues they expect
. When I visited each page of the site, I was scanning for either the PayPal logo or the Visa/Master card logos.
Have to run for now, so hopefully others can pick up from here and provide more insights.