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View Poll Results: Would you consider Coffee Cup advertising for your business?
yes 29 65.91%
no 15 34.09%
Voters: 44. You may not vote on this poll

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Old 19th March 2007, 08:06 PM   #1
PriMetroMan
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Smile Coffee Cup Advertising

Hey everybody,

I just started an advertising agency selling advertising space on coffee cups in New York City. All my competition focuses on finding Big companies to sell their adverising space to, but I want to offer my services to small and mid sized businesses. I was wondering if I am going the wrong route. I have not yet started selling yet, actually I am not completely finished with my website yet. I would appreciate some feedback. I really just looking for some guildence. I appreciate your time!!!

-Jacob

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Old 19th March 2007, 08:20 PM   #2
Robert
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Welcome to the forum, Jacob!

Quote:
...selling advertising space on coffee cups in New York City
I'm not sure I'm following you on this. Are you going to be selling the cups to the business owners with their logo on it? Or, are you going to be selling advertising on disposable coffee cups used by convenience stores or something?

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Old 20th March 2007, 04:12 AM   #3
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Also, you should definitely finish your website before you start marketing to potential clients. Good luck.

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Old 27th April 2007, 08:41 PM   #4
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Hey there, just read your post and wanted to offer my 2 cents.

I think that catering for a niche market that your competitors overlook is a very smart way of entering and creating a decent profile and client base, which you can then use to head hunt larger companies.

I think to start off with you are better to have many smaller clients that are easier to get a sale out of rather than battle your competitors to get a large sale. Reasons for this are:

1. If youve got 100 smaller clients and 5 leave then who cares, go find another five. compared with if you've got 10 large clients and one leaves then your cashflow takes a hammering.
2. Getting lots of smaller clients certainly takes time and effort but this makes it harder for any other potential competitors to enter your territory.
3. Often (but not always) you can make much higer margins off smaller clients. So if youve got lots of clients then its large volume/high margin which is way better then large volume/low margin with fewer larger clients.

So many business try and hit a home run everytime they swing the bat. Everynow and then they'll connect but more often than not they wont.

Have you thought about networking or partnering with an distributor who already has established relationships with lots of smaller clients in your area. They might supply them with other industry needs such as cuttlery, chairs, food and beverage etc etc. Maybe you could offer them a referral commission....its no skin off your nose and wont be much effort on their part either. Also saves you having to deal with each of your smaller clients as you can do all the billing through the one distributor....just an idea that I am using with my own business at the moment.


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Old 30th May 2007, 07:30 PM   #5
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I've seen this sort of advertising starting to take off in Australia.

I'd definitely consider it if the price point was reasonable.

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Old 31st May 2007, 12:00 AM   #6
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I much prefer selling the coffee mugs with just one company advertising and controlling the distribution. That's the primary way the promotional advertising works. At most, I would limit it to two complimentary companies, but have done some with the primary buyer where list a supplier's logo and get co-op money paying half the cost of their order.

Putting 8 or more advertisers on a single mug doesn't seem much more effective than putting a large number on the old telephone book covers or stadium seat cushions. The smaller buy-in cost may make it attractive to many, but the advertising value is deleted, sometimes beyond any effectiveness.

I've been selling promotional advertising since back when the products were known as advertising specialties. I've never had any problem finding clients for exclusive advertising on coffee mugs, umbrellas, calendars, mouse pads, letter openers, ink pens, lapel pins, or other products, to the tune of 500 to 700 orders per year.

I'll leave the co-op advertising sales on mugs, phone book covers, and stadium seat cushions to those that want that market. No need for me to compete in that niche.

Dennis Bevers
BASSCO, Inc.

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Old 1st June 2007, 06:41 AM   #7
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Well....I'm sorta with Dennis on this one.

Even though my main business is selling promotional items, I persoanally don't think a coffee mug is a good advertising/promotional item for one or 10 businesses.

Here's why. In today's society we all have "our own drink." And not only do we have our own drink, we usually have "our own container." Almost every person I can think of right now, I can picture with their favorite drink in the favorite container. In most cases it's water in some form of new fangled insulated container.

My point is, if you give out a printed coffee mug it may spend more time in the cupboards than it does in front of potential prospects. Check your cupboards to confirm. ;-)

Why not try custom printed Post-It Notes? Everybody uses them....and no one ever has enough of them.

I do like the "idea"...just not the vehicle in this case.

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Old 6th January 2008, 09:54 PM   #8
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The way I saw this one working was like the model here in Australia.

The disposable cups, at starbucks and the like, have a slip on outer sleeve. which can hold as much or as little advertising as your model allows.

The client pays for the artwork and subscription on a run of cups or a monthy sub' (something like that) and you simply sell the space.

You act as a go between between the 'starbucks' and the client. Taking a percentage of the revenue.

Now, starbucks, themselves, might not go for it, but many of the smaller coffee shops would.

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Old 5th February 2008, 07:52 AM   #9
directcopy
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Hi,

Would I consider Coffee Cup advertising for my business? I guess I have to answer both yes and no. I mean, if I want to build a brand, I'd definitely use the Coffee Cup. But if I want to make a sale, I'd rather go newspaper or TV network.

Just a thought.

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Old 6th February 2008, 04:10 PM   #10
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Coffee cup advertising is not a bad idea. I would also consider something practical that some will continue to use. A cup get thrown out once used. You could try printed pens, keytags, pocket planners, etc.

Good Luck

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