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Small Business Ideas Forum

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Old 12th June 2012, 10:34 PM   #1
AngelBiz
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Join Date: May 2010
Location: Detroit, MI
Posts: 1,294
Default 5 Customer Types And How To Sell To Them

Many small business owners fail to understand the customer base they serve and end up not being prepared to sell to those customers. How many times have you thought about various types of customers that you are selling to? Is your business ready to serve those different types of customers? Do you have marketing programs in place to attract those customers in the first place? Important questions to think about, isnít it?

Different customers have varying types of needs. Some are looking for bargains, while others will pay premium for the quality product. By understanding the needs of customers your business can determine which customers are right for your business. You can take this approach one step further and develop customer personas based on the customer needs and purchasing habits. Personas are helpful in not only identifying the customer types, but also tailoring your marketing and operations to serve their needs. Below we have identified 5 such customer personas. Think about which ones are usually doing business with you and whether your business is prepared to serve their needs.

Read more - http://www.smallbizviewpoints.com/20...ustomer-types/

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Old 12th June 2012, 11:25 PM   #2
ChrisLeads
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Join Date: May 2012
Posts: 128
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Thanks for this info. It is so informative

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