Hi Aqua Cop! Welcome!
There are a couple of basic marketing tricks that most small business owners get 'stuck' on and will not use. I don't know why, because they work.
First of all, I do understand your services, but what I don't know (and haven't researched) is what YOUR customer is looking for. Maybe I can do this with examples.
If I were a Chiropractor, I wouldn't advertise 'Chiropractor - Company Name' as the headline. I would use something like 'BACK PAIN?
' or 'Attention All Back Pain Sufferers!
'. That way, you're attracting NOTHING but the people who are interested in that service. Follow??
Any advertising you do must attract your target audience. Advertising that starts with your company name doesn't do that. Advertising that screams out a problem that your best customer would have... does!
You can also go an with points that exacerbate the problem. Things like:
-Can't make a move without back pain?
-Can't tie your own shoes?
-Tired of not being able to tend your garden?
These are just points that DRIVE the problem home and make your target more anxious because you remind them of all the things they can't do.
Then... you offer something FREE. Yes... FREE! In the example above, it could be a free consultation; free treatment; anything to connect with the customer.
Now, in your case, it's a little different. Like I said, I don't know the problems your customers have. Do you? If so, that is your LEAD IN on any advertising.
Then, you need to get them to call. Book a FREE consultation... something along those lines. I don't know what else you can give away, but you need to figure that out.
It's the same as those sample stands you see in grocery stores. That process costs a fortune for the company. But why do they do it? Because it WORKS!
You can do the same thing, but you need to know YOUR CUSTOMER'S PAIN (no pun intended). What problem is your customer having that you can solve?
Then work out some sort of freebie. Put a limited time offer on it... but just be prepared that if it's a free consultation or whatever... you are prepared to EXPLAIN (I didn't say sell) YOUR SERVICES and how they can help.
Hope this helps! Good luck!