One of the simplest, least expensive and effective forms of marketing is email marketing. We’ve all heard of it and may have even received a few emails from other companies before but how do you get emails?
First I’d like to explain how NOT to build an email list.
Stay away from buying an email list; it is never a good idea to buy one. The people who are in that email list did not opt into receiving emails directly from your business. Companies and people who sell aggregated email lists frequently use deceptive methods to gather emails. This would give you a huge list of people who have little to no interest in your product or services.
Also, steer clear of data-mining. Data-mining is just a fancy way of saying going to other websites or directories to take information from them. This takes a lot of time and the leads are of very low quality, so there won’t be much benefit.
Now, here are a few easy ways to build your email list organically!
1) Start a newsletter!
A newsletter allows you to keep your clients up to date with the latest updates, events, promotions and sales! This way you know for sure clients are:
A) Interested in your products and services
B) Are willing to be contacted by you
C) Have a valid email address
If you need help creating a newsletter web form, click here
for a free online tool!
2) Use QR Codes
QR Codes are a highly underused tool that business owners can use. Best part is you can generate as many as you want for FREE! These QR codes can be scanned by smart phones, like iPhones and Android devices. Once you generate one, it is up to you where to put them! Some suggestions are:
A) Business cards and Flyers
B) Menus and Table Tents
C) Car wraps
D) In retail locations
F) Tee shirts
G) Cups, Pins, Mouse pads & other marketing materials
3) Clipboard & Paper
The least technologically involved way to build an email list is by simply asking your clients to leave their email address on a paper form. You don’t necessarily need a clipboard; but you can put a stack of forms on tables, in front of the register, and if you go to trade shows, you can get a lot there!