Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Search Engine Optimization
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 24th November 2009, 08:41 PM   #1
tazsol
Member
 

Join Date: Nov 2009
Location: North Tonawanda, NY
Posts: 1
Thumbs up Analytics Services May Be Missing Some Twitter Referrals

If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.

Is Twitter a significant traffic source for your site?

If you're not seeing much traffic from Twitter, there is a chance it's coming in anyway, and you're just not aware of it. For that matter, if you are getting a lot of traffic from Twitter, you may be getting even more than you thought.

Stan Pugsley, director of business intelligence for iCrossing says that nearly 70% of referral traffic from Twitter goes unmeasured, particularly if you are using web analytics tools like Google Analytics or Omniture.

"The problem is not with the web analytics tools, but with the Twitter applications like Tweetdeck and Twhirl that are not based in an Internet Browser," explains Pugsley. "When a user clicks through a link in a tweet, those applications do not register a referring URL that can be picked up by the destination website. It appears that they are coming directly to the site. According to TweetStats, only 31.7% of tweets originate from twitter.com, and those are the visitors that can be tracked back to tweets."

Pugsley suggests testing this for yourself, by installing a Twitter app like Tweetdeck, installing the Live HTTP headers plug-in for Firefox, and clicking through the URL in a tweet, then looking at the referrer.

Danny SullivanHis observation about missing Twitter traffic stats is not a new one, but probably still a topic that gets overlooked frequently. Back in the summer, Danny Sullivan wrote a couple of articles for Search Engine Land tackling the subject. These dig in quite a bit further. If you feel like you are being shortchanged on your Twitter traffic, these are required reading.

As far as simply increasing your traffic from Twitter, here are a few tips:

1. Include some kind of Twitter/tweet button on your content.

2. Abide by this equation, or at least the principle behind it.

3. Make your Twitter presence known throughout your site

4. Use your Twitter presence along with your site on business cards, signatures, etc.

5. Actively engage on Twitter.

6. Tweet your own content. If they're following you, they must be interested in what you have to say (that doesn't mean to just tweet ads and sales pitches. Tweet useful information.).

7. Include ways to share your content on other social networks. It will often find its way to Twitter by other people.

8. Integrate Twitter into your other marketing channels (email for example).

I'm sure there are plenty of other tips that could go here. Feel free to share some if you have them.

Twitter is much more than a way to drive traffic, but when traffic is the goal, it certainly holds a great deal of potential. If you were unaware that you may be getting Twitter traffic that is not being counted as such, perhaps you will see even more potential.


tazsol is offline   Reply With Quote
Register or log in to remove this ad.
Old 24th November 2009, 11:48 PM   #2
therawdata
Senior Member
 

Join Date: Nov 2009
Location: Chattanooga, TN
Posts: 128
Send a message via AIM to therawdata Send a message via Skype™ to therawdata

Default

Using Google Analytics Twitter hits normally show up as Direct Traffic. Which is a good tip if you are trying to increase your portfolio to sell the company.

therawdata is offline   Reply With Quote
Old 25th November 2009, 03:25 AM   #3
Nutty
VIP Contributor
 
Nutty's Avatar
 

Join Date: Oct 2006
Location: Malaga, Spain
Posts: 558
Send a message via Skype™ to Nutty

Default

Hola

Great tips there about Twitter, I have to say that I really enjoy Twitter and engage with many people on Twitter about my subjects and it is fun to talk direct to the client and answer questions straight away rather than via email

__________________
Scandinavian Property House - Buy International Real Estate Spain
Nutty is offline   Reply With Quote
Old 26th November 2009, 09:19 AM   #4
AirForce1
Senior Member
 

Join Date: Jun 2009
Location: CN
Posts: 292
Send a message via MSN to AirForce1
Default

Thanks for your nice tips on twitter and I think how to use your keywords in your tweets might be other important issue, IMO.

All the best,

AirForce1 is offline   Reply With Quote
Old 8th December 2009, 03:24 AM   #5
tazsolmarketing
Member
 

Join Date: Jun 2009
Posts: 23
Default

Thanks for providing a comment on my post. Have a great day to all.

tazsolmarketing is offline   Reply With Quote
Reply   

Bookmarks


Similar Threads
Thread Thread Starter Forum Replies Last Post
Twitter Power Strategies Webinar 8/26: Take Twitter To The Next Level In Your Biz! ChristineG Small Business Conferences, Seminars & Webinars 1 30th July 2010 01:22 PM
Ignorant Twitter Bias And First Impressions David Jackson General Online Marketing Information 4 12th April 2010 04:44 PM
Your Top 10 Worst Twitter Tips timandren Social Media 29 31st December 2009 01:24 AM
Twitter Boomers timandren Social Media 0 9th April 2009 07:42 PM
Web Analytics and SEM Services ROITracker New Member Introductions 5 23rd December 2004 03:30 PM



Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Search Engine Optimization RSS for this Category Only: Search Engine Optimization

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Used Values - Free Links
Blue Book





All times are GMT -5. The time now is 02:59 AM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy