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Old 15th November 2007, 04:03 PM   #11
Crimson Fox
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Torka points out all the reasons why the process works for them and of course she's right.

What I want people reading this to think about is business ethics.

How far would you go to make a sale? Would you lie for a sale? Would you trick your customers to make a sale?

Are you willing to tell a little white lie? If so, would you tell a bigger one for more money? Then where do you draw the line.

Certainly worth some thought. There are some very grey areas in business. What is ethical? What isn't? What is legal? What isn't?

It's important to know the boundaries and to think about how your actions will effect the long term effectiveness of your business.

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Old 16th November 2007, 07:01 AM   #12
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Default The subject lines are not chosen by humans

Spammers pull the headlines automagically from a news RSS feed, then concatenate them with the body of the spam. I assure you, no human being clapped eyes on your mail before you actually received it.

I maintain an unfiltered series of honey pot addresses, and I get about 300 a day of this type from a zombie network of spamming home computers. There was no conscious decision to take advantage of this sad story. It was just one of a series of stories make top news the day the spam was sent.

Not that I'm defending spammers, mind you, but it's helpful to understand how these things work.

Additional recent examples from my ever-growing collection, and all for Viagra:
- Nicole Kidman at the 'Wedding' Screening
- Donny on Marie's 'Dancing with the Stars' Chances
- Iverson paces Nuggets to big win over Cavaliers
- David Beckham on His Injury and Life in L.A

... and so forth. Looks like they were pulling headlines from the arts and entertainment section that day.


Last edited by 4ndr3w; 16th November 2007 at 07:27 AM. Reason: Spam subject line examples added
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Old 16th November 2007, 12:46 PM   #13
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Unfortunately, even though they might blind themselves to possibilities of what might be produced from this type of algorithm.

The Spammers must realise that this type of senario is going on. I'm sure there are worse examples than the headline I gave.

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Old 16th November 2007, 01:13 PM   #14
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I am quite certain that they give no thought to it whatsoever, particularly since the system is wholly automated. All they care about is deliverability.

They use real headlines from timely news to make the mail appear like legitimate mail that someone would have signed up to receive. It changes the content up enough so the bulk messages appear sufficiently unique to sidestep filtering schemes.

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Old 16th November 2007, 07:51 PM   #15
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I would think that the people who send emails through these types of methods have no ethics anyway.

That's a pretty sad title. I don't read any emails that come in that look like spam. Gmail does a very good job of filtering into the spam box and then you can see a large part of the first line, enough to see it's something I need not open. I don't get much spam though, I change my email address (and websites,lol!) too often.

Angela

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Old 19th November 2007, 07:21 AM   #16
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I may be a tad idealistic, but business ought to be sincere, honest and direct. Let natural competition reign. There is no need for deceit and fluff.

I'm sure some would say its just about the money and all, but its a great thing to be able to sleep at night not worrying that you have stepped on somebody (and instead helped them with your product/service.)

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Old 3rd December 2007, 08:27 PM   #17
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i always receive spams everyday, in all my email box, i don't know how they can get my email address.

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Old 14th December 2007, 05:37 PM   #18
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I don't even consider people who send stuff out like that marketers or businesspeople. They're business people in the sense that those Nigerian money order scams are businesspeople.

Like one of the above posters said, the process is totally automated, so it's not like they had a copywriter sit there and come up with a controversial headline on purpose.

At the same time, I've gotten e-mails from legitimate marketers that followed the same principle. One particular annoying one had the headline "You Just Made An Affiliate Commission!"

Then when I opened it, it said, "...Is what you'd be hearing over and over again if you owned (insert name of product)."

On the one hand, it got my attention, which is a good thing. But on the other hand pissing off/disappointing your customers probably isn't a good way to get them to buy your product. If anything, if you're going to use an attention-grabbing headline, you'd better make sure the rest of the e-mail is just as compelling.

On a side note, I was reading an article a few weeks ago where some guy decided to find out what happened if you actually ordered one of the products featured in a spam e-mail. He chose Rolex watches.

So he oredered a watch from a spammer, paid for it (they did this through a dummy account or something), and...never got it. They traced the company to somewhere in Eastern Europe or somewhere if I remember right, but no real address or way of contacting them.

I'm assuming a large part of what happens with the Viagra buyers is they get scammed out of their money, never get their pills, and then they're too embarrassed to report it (which probably wouldn't do any good anyway).

I do not like Green Eggs And Spam.

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