Big Data ensures the availability of ample amount of data through several channels, all at our fingertips. An assortment of the quality data and using it for the right purpose is a challenge indeed!
One of the major uses of this assorted quality data is defining the marketing strategies and introducing the right kind of campaigns to your product.
Marketing Campaign Segmentation:
We segregate the customers as per their frequency of purchase, average purchase price, locality from which they belong, accompaniments, categories of their purchase etc. Marketing campaigns can be customized and segmented as per the segmentation of the customers using the above retail analytics data.
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