Sorry this is so late I only just saw your request.
You can view my credentials here: http://profitclinic.com.au/credentials/
Peer comments are here: http://profitclinic.com.au/expert-opinions/
Your site layout suffers from fragmentation
. There's no clear and unmistakable visual centre of gravity
. Not even your header images which are the logical choice are free from this distraction.
As a rule of thumb, the optimum
number of visual elements competing for the visitor's attention should be no more than FIVE (5). Your home page, above the fold (displayed on a desktop screen without scrolling) has at least 15-16! Even your header image has at least 4.
With that kind of competition, many visitors will become either confused or intimidated and most will leave. I'd be interested to see your bounce rate stats
I suspect that they're fairly high.
The overwhelming impression given by testimonials from clients is that you're safer, easier, faster and more reliable than other removalists.
While your name/logo is "Best Move
", few people believe superlatives they dismiss them as hype. But that's your company name/brand and changing it to something like "Smart Move
", which is more credible and encouraging, would be expensive and unnecessary if you adapt your positioning statement from "Your new beginning starts here"
(which is warm and fuzzy, but not particularly strong) to focus on those emotional appeals
spelled out in client testimonials "Safer. Easier. Faster. Smarter."
Use the current positioning statement elsewhere in your advertising and promotions, but think about strengthening the message: most people move with changes in their lives new jobs, expanding families, downsizing for 'empty-nesters', etc so a slogan like Your new life starts here!
hits a real nerve. But use it as a headline in a brochure or display ad, your web site, etc, not as a positioning statement. It's an attention-grabber.
Space prevents a much more in-depth appraisal and my time but I strongly recommend the following article as a starting point for tightening up and focusing your site's core message and conversion rating. The essentials are all there right now, but the impact and sizzle are missing, diluted and diffused.
Good luck with it!