Originally Posted by james159
How can I transition from writing and producing for broadcast journalism to copywriting?
It's great that you already have a background as a writer. The next step would be to expand your knowledge of copywriting and learning the skills, the strategy, and the marketing behind it. Some excellent resources that I've learned much from include:
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly
Start & Run a Copywriting Business by Steve Slaunwhite
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Series) by Luke Sullivan (Paperback - Feb 8, 2008)
Michel Fortin also has an excellent blog for anyone who wants to know more about copywriting and marketing: http://www.michelfortin.com/3-tips-f...ywriting-work/
Once you gain an understanding of the basics of copywriting, you next should try to get as much writing practice in as possible. Clickbank.com is one way to practice your persuasive writing skills. You create your own affiliate advertisements, and see how well your copywriting performs in the real-world. You can offer to work for free or at a low price when you start out to build up your experience and portfolio.