No matter the size of your email subscriber list, thereís always an opportunity to improve customer engagement. On the surface, it may seem like your email list is doing great ó maybe you have thousands of email subscribers. But when you really dig in, how is the list performing?
Once you start to break it down, chances are good your retention rates may be lower than expected. If thatís the case, youíre not alone. Many companies struggle to find the right strategy to retain customers.
Thatís why we are going to dive into the topic of nurturing campaigns for subscriber retention rates.
Read more - http://www.smallbizviewpoints.com/20...ing-campaigns/