Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Pay Per Click Advertising
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 20th July 2005, 12:48 PM   #1
thejenn
Moderator
 
thejenn's Avatar
 

Join Date: Jun 2004
Location: Ohio
Posts: 1,829
Send a message via AIM to thejenn

Search Engine Guide Blogger

Default Optimizing for Google AdWords' New Quality Score System

Full Text: http://www.searchengineguide.com/art.../0720_rc1.html

Some Snippets:

"In the coming weeks, Google will release a new method for deciding when your ads show up. Because there are more exposed aspects of the algorithm, you have more control over where your ads appear in the ranking."

"Inexperienced advertisers will likely increase their max CPC to retain their paid search rankings. This only provides a short term solution that will drain your budget and leave your ad costing too much."

__________________
Like free stuff? Check out the free e-book Zero Dollars, a Little Talent and 30 Days.
thejenn is offline   Reply With Quote
Register or log in to remove this ad.
Old 20th July 2005, 06:37 PM   #2
ztalk112
Member
 

Join Date: Jul 2005
Posts: 1
Default

I found the article useful, however it wasn't immediately apparent to me what the author meant by the bullet list item "optimize for your max CPC (cost-per-click)".

Can anyone clarify the point?

Thanks in anticipation.

ztalk112 is offline   Reply With Quote
Old 23rd August 2005, 06:25 AM   #3
Penelope
Member
 

Join Date: Aug 2005
Posts: 4
Default

interesting article

Penelope is offline   Reply With Quote
Old 24th August 2005, 10:33 AM   #4
copywriter
Moderator
 
copywriter's Avatar
 

Join Date: Jul 2004
Location: South Carolina, USA
Posts: 629

Default

I believe he just means "adjust" your maximum cost per click. That's a field you can change in your AdWords control panel.

__________________
Read Karon's Copywriting Blog or learn online & SEO Copywriting with the Step-by-Step Copywriting Course
copywriter is offline   Reply With Quote
Old 31st August 2005, 02:55 PM   #5
StupidScript
Administrator
 
StupidScript's Avatar
 

Join Date: Jul 2004
Location: Los Angeles
Posts: 604
Default

Once per week I run a "Custom" report that looks like this:

Date Range: Last 7 days
Options => All Keyword Names
Options => Keyword Status: Inactive
Options => All Active Campaign Names
Options => All Enabled AdGroup Names
Values => Current Maximum CPC
Values => Keyword Min CPC

This gives me a list of currently Inactive terms, and an easy way to locate them. Once located, simply click the little link below the term that's telling you what the new "Minimum CPC" is (why, is still a mystery ), and make the recommended change.

The term is immediately back in action.

I've tried modifying the ad text to get a different Minimum CPC, but I can't seem to do it. My thoughts are that changing the ad text to spur changes in the MinCPC results in a less-effective ad. Hence the lower MinCPC. I'd just as soon up the bid a few pence and keep my well-performing ad.

Am I wrong?

__________________
James Butler - "Do no weevils"
JamesButler.net
MusicForHumans.com
StupidScript is offline   Reply With Quote
Old 31st August 2005, 03:02 PM   #6
StupidScript
Administrator
 
StupidScript's Avatar
 

Join Date: Jul 2004
Location: Los Angeles
Posts: 604
Default

Quote:
To keep your keywords activated an experienced agency will:

* alter the structure of the account, campaigns, ad groups and keywords
* alter campaign budgeting
* refine content targeting
* optimize for your max CPC
* select proper keyword matching
* ensure rotation of quality ad text
* proper keyword selection
* build out campaign negative keywords
* implement content website exclusion
Is Mr. Ives suggesting that these types of changes will alter the Minimum CPC?

__________________
James Butler - "Do no weevils"
JamesButler.net
MusicForHumans.com
StupidScript is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Pay Per Click Advertising RSS for this Category Only: Pay Per Click Advertising

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 10:23 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy