Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Offline > General Offline Marketing
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 5th January 2008, 12:15 PM   #1
CustomRoses.com
Guest
 

Posts: n/a
Default Cooold Calling

Hey does anyone in here still cold call? Thoughts? tips?

  Reply With Quote
Register or log in to remove this ad.
Old 5th January 2008, 03:36 PM   #2
Logan
Administrator
 

Join Date: Jun 2004
Location: Colorado
Posts: 8,046
Default

Its been a while, and most will probably tell you to spend your time on other marketing tactics, but I did find the book Cold Calling Techniques: (That Really Work!) helpful.

__________________
Search Engine Guide - Small Business Guide to Search Marketing
Small Business Brief - Small Business Ideas Forum, Articles & News
Logan is offline   Reply With Quote
Old 6th January 2008, 08:11 AM   #3
mktgbiz
Moderator
 
mktgbiz's Avatar
 

Join Date: Dec 2004
Location: New Port Richey, FL
Posts: 1,523

Default

Not really a big fan of cold calling with to many people finding what they want on the Internet in today's world. In some cases it may be required, but other than that.............no tips really.

I kind of did cold calling a little while back, but my method was to walk into a business, leave a flyer on the counter, and turn around and leave. If the person on the other side of the counter greeted me, I replied, if not I was on to leave the next business my flyer.

It worked as good as cold alling without any talking.

__________________
10 years and running....still the most-loved promotional product!
www.TheJavelinPen.com
Holiday Greeting Cards:
www.holidaycardwebiste.com/getmorebiznow
mktgbiz is offline   Reply With Quote
Old 20th January 2008, 02:16 PM   #4
MarketingMaven
Member
 

Join Date: Nov 2007
Location: Mexico
Posts: 13
Default I cold-email

I despise the telephone so my solution is to cold email. Since my target is broad (nearly any business can use marketing and public relations), I pick up local magazines and email companies who have used email addresses in their ad. I tell there where I saw their ad and ask them if they have a public relations plan for the next three months.

I'd probably get a higher return rate actually speaking to someone directly but for my purposes, this suits me fine.


Last edited by MarketingMaven; 20th January 2008 at 02:17 PM. Reason: spelling error!
MarketingMaven is offline   Reply With Quote
Old 1st February 2008, 09:19 PM   #5
Amir W.
VIP Contributor
 
Amir W.'s Avatar
 

Join Date: Sep 2007
Location: Coral Springs, FL
Posts: 143

Default

Cold calling, or cold canvassing (in person) definitely works. Bottom line is - we all hate doing it, but probably nothing is more effective. (of course I'm sure there are exceptions) It works! Nothing beats good 'ol hunting. Sure, other types of marketing are important - direct mail, e-mail marketing, SEO, personal networking, etc.

I used to do a lot more of it, and as my business has grown, I've hired telemarketers to do it, and I still do a bit, concentrating my calls on trying to get bigger accounts.

I'd say commit to making a specific number of calls each day, and just do it. You will feel a great sense of accomplishment.

I happened to write an article on my blog about this very topic yesterday: http://blog.watt-media.com/2008/01/a...keep-your.html

Amir W. is offline   Reply With Quote
Old 2nd February 2008, 12:19 AM   #6
PressureProsInc
VIP Contributor
 
PressureProsInc's Avatar
 

Join Date: Feb 2006
Location: Havertown, PA
Posts: 388
Default

I agree with Amir. Cold calling is hands down the best in terms of ROI and close ratio (or conversion rate for you internet guys and gals). Cold calling depends upon the people to whom you are selling. I would never bang on doors selling my residential services. Commercial work, on the other hand, has to be done this way. Flyers, brochures, emails, faxes and websites don't cut it.

__________________
Ken Fenner
Roof Cleaners PA
Roof Cleaning Service for the Philadelphia Suburbs
PressureProsInc is offline   Reply With Quote
Old 12th May 2008, 02:28 PM   #7
2cents
Member
 

Join Date: May 2008
Posts: 3
Default

There are benefits to cold calling. The most important is the most obvious: new business.

When you're out of work and out of connections, cold calling may be the only way left to stir up a job or a lead that can become business later on. And if it doesn't create work, than, at the very least, cold calling provides you with market intelligence on specific companies, market conditions, the economy, your bundle of services, or your pitch. With this information, you can readjust your business and marketing tactics.

cheers

2cents is offline   Reply With Quote
Old 13th May 2008, 09:56 AM   #8
JackieHFS
Senior Member
 

Join Date: Jan 2008
Location: Southern NH
Posts: 106
Default cold calling

I have been out cold calling these past few weeks to sell our radio ads in RI, MA, NH, CT and FL. It's not my favorite part of sales by any means. However, to get the radio ad inventory sold, it brings me in touch with lots of groups. Many of our sales for our weather forecasts have been cold calling of late too.

Good luck on the Cold Calling.

Jackie

JackieHFS is offline   Reply With Quote
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for General Offline Marketing RSS for this Category Only: General Offline Marketing

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum


 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Buy UPC Codes
Get your products listed online!




All times are GMT -5. The time now is 05:14 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy