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Old 9th May 2008, 05:15 AM   #1

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Default Can Blogs Be A Profitable Online Marketing Solution?

Efficacy of using blogs as online marketing for my site is brewing some confusions in my mind. Since, blog is a cheaper avenue of Internet marketing and also is potent to push my site to high rankings at organic SERP, but the time consuming factor of this marketing tool is dampening my enthusiasm of using it. Yes, this web blog is now the latest trend on the web thanks to sizable contributions made by celebs. However, as per my understanding blogs are mainly beneficial for service providers than sites selling products. However, I have a real estate based website that sells properties. I have incorporated my site with blogs on tips, advice, suggestions related to buying properties, minimizing costs, mortgage and loan related topics. What do you think? I need your opinion on efficacy on these blogs to built up my site's popularity?

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Old 11th May 2008, 08:04 AM   #2
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Can you provide URLs for your real estate sites and blogs? Reviewing those sites will probably help us advise you on how to get more out of your blogs and website...

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Old 12th May 2008, 11:32 PM   #3

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Blog was really helpful for promotion of products and site. Blog can also be a source of adsense earning.

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Old 13th May 2008, 02:18 PM   #4

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Default At risk of sounding mean......

.....don't do it!

If your prime reason for blogging is to do SEO and so on, rather than because you've got something to say, it's probably not a good idea to do the blog in the first place: you'll quickly run out of things to say and so on. Besides, you'll see the blog as a chore (as your OP has implied).

In terms of whether it's value for money (WRT your time) you should be able to work that out pretty easily if you really want to, by costing your time and keeping track of how many leads you get per hour of blogging. For us it actually cut down slightly on the number of 'raw' enquiries we got but increased the value of each one we DID get because they only contacted us if they liked our style and wanted some presentation skills training the way we do it. Saved them and us time!


Good presentations need good presentations training... Or get some presentation tips by ebook.
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Old 16th May 2008, 06:09 PM   #5

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For real estate you may want to think about either going more global or more local for your blog. If more global you can talk about industry trends, news and other events. If more local, you can play journalist and interview people in your community or talk about local happenings. Hiring guest bloggers is also a way to fill the space. If you want to be an authority on your subject (which I assume you do) you need to keep putting out targeted content.

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Old 20th May 2008, 01:49 AM   #6

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hI aLL

Blogs gives the maximum traffic to the site as most are very popular and give immediate back link to site.

I have ample of example where by seen a good organic traffic to site from blog, its depend upon the blooging u doing. amazing u will see while involving in more blogs connectivity.

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Old 20th May 2008, 08:26 AM   #7
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I think the amount of effort to keeping a good blog going on a regular basis is underestimated. Having tried my own informal blog, I can say coming up with new, fresh material gets harder...and harder......and harder. I'd say it's probably one of those things you have to have a knack for, and genuinely enjoy doing.

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Old 20th May 2008, 02:05 PM   #8
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A blog could require more time than you are willing to invest. I've seen a lot of blogs that are composed of articles that are written without much research on the subject matter. Some appear to be quite spammy with the intent of developing traffic based on an article or two, mainly to get click traffic flowing through them. (after awhile people stop there parade through those sites, they once were more popular than today - i really dislike using a blog search engine that leads to one article blogs)

If a blog is built on better topic matter than that, yes, it would require as much research as a formal school essay.

By-the-way, i've heard that blogs get search engine attention with initial launch but then they have a tendency to drift a bit based on a few headlines. At which point you would have to spend time connecting the blog to a source of fresh hits. eg. forum

If your seeking pure traffic (hate that word) then you might as well post on classified or forums because they only require a few lines of effort. and require decent signature to boot.

Small business startup ideas and breakthrough topics: http://twitter.com/birdwin100000

Last edited by viper_one; 20th May 2008 at 02:08 PM. Reason: add lines
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Old 26th May 2008, 06:42 AM   #9

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If you're starting a blog with the sole reason being to make money then I wouldn't do it. You need to have an active interest in the subject which you're writing about, otherwise it'll simply become a chore.

If you're not that interested in the subject a better option in my opinion would be to start a content website with a blog - that way the blog isn't central to your site but can still be used to highlight high quality new content and it also makes it easier to receive attention via social media.

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Old 27th May 2008, 06:33 AM   #10

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Red face

Hi namanj and the people here, blogs are a good way to make a presence online but as Sporkman has said.....its true. If your sole intention is to drive traffic then there are more better ways than this ie. affiliate marketing, press release and forum posting(genuinely good ones)...these are a lot better than going for blogs i feel....

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