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Old 16th July 2007, 05:12 PM   #1
Linda
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Default Promote Your Local Business Online And Offline

Some tips on marketing your site.

"Searching online you will find directories focused on your particular industry such as business coaching, accounting, retail, and such. You almost certainly belong to various trade associations that list member sites. Contact the Webmaster and ask for a link. You may get a link for free or you may be required to pay a fee, either way, it is worth it."

Catch it @ http://www.smallbusinessbrief.com/ar...ng/009433.html

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Old 26th July 2007, 03:02 AM   #2
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yea,thanks for your useful advice especiallly for us new comer.

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Old 29th November 2011, 07:09 PM   #3
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You make a good point here Linda. Thanks for your info

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Old 6th December 2011, 03:58 AM   #4
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Is worth doing some serious promotion and then stopping for a break to see if it has any impact, and then trying a new angle.

Don't just do set and forget strategies.

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Old 6th December 2011, 04:45 AM   #5
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You need to keep track of the promotions, ask your customers how they found you. Concentrate on the one that bring you the leads.

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Old 7th December 2011, 08:41 PM   #6
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Asking your customer for leads on how they find you is a great way of knowing how you can tap your market niche. Online and Offline promotion is a great combination in order to have better results in getting customers. However do not harass customers like some insurance business I know. It's really annoying.

In Offline marketing, it's best to do a face to face talk and to just treat them like a normal person and not like a commodity that you'll bend on your knees for them to get your service. Offer them some freebies, some in-depth advise.

In Online marketing, it's all the same but you post your message and readers just read it. What's good about this type is that your readers are just sitting whenever they want to sit and you, you write out what you want to get through their ears.

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Old 11th December 2011, 08:36 PM   #7
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Thanks for the great info

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Old 12th December 2011, 12:08 PM   #8
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Tracking is the key. If you are doing offline promotions (direct mail or referral systems), every employee needs to be on board with helping the owner track ROI.

Using spread sheets to keep track of costs (how much the mailing cost, the response rate, cost per customer, transaction size, etc.) is one of the most import things you can do in your business. If you are tracking, you are guaranteed to throwing away money.

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Old 26th December 2011, 04:20 AM   #9
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Some nice tips here, Linda. I just do not agree with the tip that "submitting a website to (whatever) directory" would be valuable. If the directory is niche-oriented - yes, a link from there would be VERY valuable. In fact, I would even use a paid link on such a directory. But if the directory is a generic one, the value of the link (especially after Panda) is close to 0.

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Old 26th December 2011, 02:08 PM   #10
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It is valuable, even if it has no "link juice" per se.
If you pop up on a google search, even if it's a listing on their website, it still shows a potential customer that you exist and helps with name recognition.

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