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Old 24th May 2016, 11:14 AM   #1
mattcoco's Avatar

Join Date: Feb 2016
Location: Calgary, Canada
Posts: 32

Default What Is Email Marketing?

In my discussions with many small business owners over the years I've always suggested email marketing as an affordable and semi automated way to market. More often than not I get a response that eludes to the fact that most small business owners just don't understand how to do it. Furthermore, they see it as a spammy pain in the butt. And yes in the past it's been that, but if done properly email marketing is the best digital marketing tactic period.

In my last podcast session I answer the question what is email marketing? and spoke about the 3 things any email marketing strategy should focus on doing, as well as a few strategies to implement and what they require.

Have a listen and let me know what you think.

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Old 29th July 2016, 06:57 AM   #2

Join Date: Jul 2016
Location: London
Posts: 5
Default Very Good Summary

Hi Matt,

Your podcast gives a very good summary of what email marketing is, its' benefits and an overview of how to go about it.

I feel Email Marketing is relatively simple, as things go. The problem is that it has a lot of moving parts, which can make it seem daunting to a business owner who isn't familiar with it.

David R.Durham,

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Old 10th November 2016, 12:41 AM   #3

Join Date: Jun 2016
Posts: 28
Default Email Marketing Tool

Email marketing is one of the marketing techniques, it helps to many small startup business promotion activities and reach out to many target audience. Comparing with other marketing methods, we get high ROI in this email marketing. In online marketplace there are plenty of tool available. Few tools are Mailchimp, Aweber, Apptivo, Get Response, Constant Contact, etc. Based on business necessity, each company select the suitable tool.

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Old 3rd July 2018, 03:44 AM   #4

Join Date: Jan 2018
Posts: 18

Email marketing is a segment of internet marketing. Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email Marketing is the best strategy for the lead generation.

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Old 4th July 2018, 09:16 AM   #5
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Every email sent to a potential or current customer could be considered email marketing.

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