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Old 20th August 2006, 10:58 PM   #21

Join Date: Aug 2006
Posts: 27

In our podcasts, I also offer my advertisers free one liners like a web address or a phone number and they usually get people to listen to our shows. It works.

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Old 23rd September 2006, 12:07 AM   #22

Join Date: Sep 2006
Location: Big 'ol Texas!!
Posts: 11
Default The power of gifts

Small gifts do add up. For example, the realtor that sold my parents their house back in 1972 sent them a poinsettia plant at Christmas. They've received a hand-written note thanking them for their purchase and a certificate for a poinsettia every year since. True, over time, that gift budget grows and grows.

In 1972 that realtor was a part-time mother of three. Now she's a multi-millionaire land developer in the same town. Keeping your name out there with positive customer experiences adds up, too.

Sounds like you're on track. Thanks for the post.

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Old 9th October 2006, 09:57 PM   #23

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Posts: 35

wow..a tremendous amount of good stuff here on getting referrals.

One note I might add (and I'm not trying to just be stuck on "semantics" -- or worse yet, create a debate on this topic)....

But "word of mouth" (WOM) marketing and "referral" marketing are really two different things -- in that you might want to think of them as separate kind of efforts in your tactics.

That is:

WOM is more about awareness -- trying to "spread the word" or create a "buzz? about who you are what you do, what you provide. Might be advertising, networking, posts on forums or blogs, etc. Those that might be word-of-mouth voices for you, may not be customers or clients, but they might be great resources for you to pass along info on your product/service. You probably will talk/write to a WOM "candidate" differently than a current customer.

Referral marketing is about "making" your satisfied customers into evangelists of yoru product or service -- which involves (as well said here on many posts) -- keeping in touch with them, getting testimonials, sending emails or postcards asking for referrals, etc....highlighting your successes, case studies (before and after type things), etc.

My only point is here is to perhaps think of WOM and referrals as two separate strategies, that have very different tactics.

By doing so, you'll likely find many other things you can do with both.

Scott - Small business marketing for business services. Free e-course: 9 easy steps to get new clients

Last edited by scottco; 9th October 2006 at 10:00 PM.
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