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Old 10th May 2006, 07:51 AM   #1
golftrainer
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Default Need a tagline for website...

I am desperately seeking a concise, descriptive and benefit-laiden tagline for my golf training site. I've been fortunate enough to be at the top of the search engines (my fingers are crossed) for many years and would really like to continue to beat out my new 'copycat' competitors.

My site is golf-trainer.com and is currently going through split-testing and the homepage is hideous. My conversion guy will love that We are going to relaunch with a new business model.

Instead of just offering my subscription for online golf fitness training, I'm going to offer all my products (including dvds, books and equipment, and soon to be added mini-ebooks).

It will be the biggest golf training (improvement) site on the net, so I really want to show that in the tagline without boasting that is.

Any help would be greatly appreciated.

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Old 10th May 2006, 08:22 AM   #2
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Went to your site, did a little looking around and I'd like to toss out this suggestion, then maybe others can tweak .......


Golfing and your fitness - Become A Complete Golfer

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Old 10th May 2006, 08:28 AM   #3
golftrainer
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I really appreciate your time and help. I was told by several marketers to not use the word fitness as it depicts "work". Man...taglines are tough

I have an idea!

I will award a one month membership to my golf training membership for the best tagline. So for any golfers on this forum...here you go


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Old 10th May 2006, 08:40 AM   #4
mktgbiz
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See.........we're tweaking already.

How about this........

Golf Success - It's more than your clubs!

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Old 10th May 2006, 09:14 PM   #5
golftrainer
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That's getting closer. Any other takers out there

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Old 11th May 2006, 12:41 AM   #6
Studio South
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Default more info

Hi Golf-Trainer,

You stated that the tag line needed to be concise and benefit-laiden.

I would start by listing a list of the major and minor benefits of what your new website will be. The tag line should stem from one of the major benefits.

Then, the tag line should be written in a voice (perhaps conversational) that resonates with golfers. Hence, you might have to use some jargon (cleverly).

Lastly, if at all possible, I would then try to make the tag line "Active", and by this I mean keep it in the present tense, use verbs strongly, perhaps even with a call to action.

Examples of this style are: "you can do it. we can help." "Get your smile on."
and "just do it".

See how these are active, tell you what to do, yet are all benefit-driven?

In any case, the above is part of the method I employ for creating tag lines. You should be able to come up with about 20 over the course of 2 hours...

Good luck,
Michael

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Old 11th May 2006, 07:49 AM   #7
golftrainer
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Thank you (UGH)! I'm not the creative type and is why I'm in here looking for "the one".

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Old 11th May 2006, 08:17 AM   #8
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The #1 Golf Trainer

Then back it up with a testimonial from an authority (i.e. Arnold Palmer, Tiger Woods, Golf Magazine, etc.)

<i realize it doesn't meet your 'boasting' requirement, but i'm not sure what you are getting at there. If you are #1 say so>

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Old 11th May 2006, 08:21 AM   #9
golftrainer
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I do not like to go the "boasting" route. With my URL being golf-trainer.com, I've covered the "golf trainer" phrase, now need to hit with a benefit and what we do.

Thank you for your input.

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Old 11th May 2006, 08:36 AM   #10
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You could go the Viagra route () and say Hit Long and Strong or something similar...

Or Core Golf Improvement or something similar since Core is often used in reference to fitness these days.

BTW, I have a golf news aggregator that I run. If you want me to add your RSS feed, let me know...

And can you help me break 90 consistantly?

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