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Old 7th June 2007, 05:49 PM   #11
Vacation Mamma
I bought the book!
 

Join Date: Nov 2005
Posts: 28
Default Finding Social Media Sites for your Target Audience

Ok - now I know what SMO is but I keep coming back to "what does this mean for me specifically?" and which social media site(s) should I target?" Then the lightbulb went off...even though it isn't Web 2.0 and known as social media, isn't TripAdvisor (im in the travel industry) a social media site to some extent? Am I missing something or is it that one doesn't really exist yet in the same format as digg et al? Even more importantly is my market segment paying attention to social media, and how do I figure that out...
I guess it's back to those sites to see!

Quote:
Originally Posted by thejenn View Post
Authored by: Lisa Barone

Full Text: http://www.searchengineguide.com/barone/009646.html

A Snippet:

As an average Web user, you don't have to be a fan of social media optimization. However, as a site owner, you do need to know that it exists and be aware of the effects and potential benefits it could have on your site.


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