Welcome to the Small Business Ideas Forum! We are a community of over 100,000 small business folks with over 163,000 posts for you to browse. We pride ourselves on being the friendliest forum you will find and we'd love to have you as a member of our community. Please take a moment and register for a free account. If you need any help, please contact Chris Logan.

Small Business Ideas Forum

Small Business Ideas Forum

A friendly place to share small business ideas and knowledge, ask questions, find help and encourage others that are involved in the small business industry. Topics include small business marketing, generating revenue and small business computing.

Go Back   Small Business Ideas Forum > Small Business Marketing - Online > Copywriting
Register Search Today's Posts Mark Forums Read

Reply
 
Thread Tools
Old 11th June 2007, 10:47 PM   #1
Samantha
Member
 

Join Date: Jun 2007
Posts: 4
Default Copywriting

There is too much to be said about copywriting, yet never enough that is concise and immediately useable.

If you want to have writing with results, here are some tips:

AIDA -- Stands for Attention, Interest, Desire and Action. Your copy must do all four if you want results (sales leads, ROI etc.).

KISS -- Stands for Keep it Simple Silly! Don't use commodious language.

Twisted -- Either your headline or your copy must be twisted, meaning don't see and say, or write copy that says the same thing your visual does. Think of the gread ads out there... they get your attention because they're twisted. (i.e. Coors ad headline "Ex-girlfriend cold".)

For more insight into copywritring/ advertising, I recommend the following:

Hitting the Sweet Spot (Fortini Cambell)-- Great book about insight into your customer/ client.
A Whack on the Side of The Head (Roger von Oech) -- A great way to make you start thinking something different. Being different is interesting.
On Writing (Steven King) -- A brilliant and easy read.

Samantha is offline   Reply With Quote
Register or log in to remove this ad.
Reply   

Bookmarks




Thread Tools

Get Updates
RSS Feeds:
RSS Feed for Copywriting RSS for this Category Only: Copywriting

RSS Feed for Small Business Ideas Forum RSS for Entire Forum
Forum Rules


Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump


Small Business Ideas Forum



Advertise your business here
Contact us for more details!


Semantic Juice
Register now to access free Quick SEO service!


Rocket Lawyer
Sign up for free 7 day trial. Boost your biz!


Advertise your business here
Contact us for more details!

 
At Your Business - Small Business Directory
Free Business Forms - Prewritten Documents
 
Search Engine Guide
Small business guide to search marketing

 
Small Business Brief
Fetching the Best Small Business Info


Free Links - Free Advertising
Free Guide - Online Directory





All times are GMT -5. The time now is 09:03 PM.


Powered by vBulletin® Version 3.7.3
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright 2004 - 2018 - Privacy