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Old 19th June 2007, 07:33 PM   #1
thejenn
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Default New Article - Mmmm! Tasty Search Goulash: Weighing In On Universal Search

Authored by: Stoney deGeyter

Full Text: http://www.searchengineguide.com/degeyter/010201.html

A Snippet:

Google realized that very few people were using their individual search areas such as images, video, news, etc, and universal search is their one-size-fits-all fix to that. The result is a bunch of, what I would consider to be, irrelevant search results. I understand what Google is trying to accomplish, I'm just not convinced this is the best approach.

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Old 20th June 2007, 09:51 AM   #2
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Before Google started mixing all of these different types of results together, it was offering some of them above the organic result set in the OneBox, when appropriate.

I'm not really seeing different results appear that weren't offered before - the difference is essentially that most of the vertical results that were appearing previously in the OneBox are now mixed throughout the organic results.

My question is whether or not the Universal Search approach, blending those results, is a better one to take that putting the vertical results above the organic ones.

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Old 21st June 2007, 08:41 AM   #3
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I think Google moved away from the "onebox" because they could only have one. But they wanted results from several different verticals in the results, not just one of them. Now they have several oneboxes mixed in the results (and not put in boxes!) I just think the whole idea is wrong. If verticals are the way of the future then don't give us a mix-up of all verticals. Just make it more obvious how to get to them. I think ASK has employed this very nicely. Google? Not so much.

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Old 21st June 2007, 10:55 AM   #4
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I recall a few instances where there were more than one onebox result at the top of the organic listings, but it does look out of place when they do that.

I think the main issue was that when there were relevant ads to show too, it started to look odd to not have organic results appear until halfway down the page.

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