Rate Of Acquiring Back-links – For New Website Owners/webmasters
Assuming that you know by now that back-links to your website are the most important off-page SEO factor, I’d like to share some of my experiences with you. I have made many good moves, but have made some bad ones as well.
Let’s start with a bad experience first (that way I’ll appear to get smarter toward the end….but don’t believe it).
I recently added 60,000+ back-links to one of my websites in a period of about 2 ½ months. The links were from websites that are ranked by Google from PR0 to PR5. The websites are well aged, indexed in Google and on different hosting servers. My website, before the addition of the new back-links, had 6 keyword terms ranked in the top 20 in Google. Two of the important (and very competitive) keyword phrases ranked number 4 on page one.
Now, after the addition of the many links, the two best keyword phrases are number 10 and the others have fallen into oblivion. It appears that I created a monster spam profile by adding links much too fast.
For another new website, I’m being much more conservative in acquiring back-links. My new rules are:
1. No more than 150 new links per month, for any new website.
2. Never increase the monthly quantity by more than 15% over the previous month.
3. Be certain that the links are coming from the highest quality websites, ranked anywhere from PR0 to PR6.
This site is only 3 weeks old and is moving up in Google at a steady pace.
Google, and the other search engines, want your rate of acquiring back-links to be natural. Anything other than a natural rate will get penalized (at the least, there will be no improvement). And, at this time, I can not say that there will come a time when Google will forgive me and award extra strength for those volumes of back-links.
Note: My new rules for acquiring back-links are the result of some research that I am doing with low ranking new websites, and much discussion with others who are doing SEO work.
Last edited by DanielW; 1st March 2011 at 07:41 PM.