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Old 4th January 2007, 10:24 AM   #1
thejenn
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Search Engine Guide Blogger

Default New Article - Long- Vs. Short-Term SEO

Authored by: Stoney deGeyter

Full Text: http://www.searchengineguide.com/degeyter/009118.html

A Snippet:

I've always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service. For the most part, they can be defined as "long-term" SEO and "short-term" SEO.

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Old 4th January 2007, 11:02 AM   #2
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Good article, Stoney...There are definately merits to both approaches.

I prefer a long term strategy, with various changes to the site over time. I have also heard that some search engines (OK, Google) may frown upon a perfectly optimized site "blasting" on the scene in a short period. Google seems to like "slow cookers" - sites that change and grow over time. For shorter term strategies, I like PPC with a focus on on-page conversion tweaking.

my 2 cents...I guess.

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Old 4th January 2007, 10:57 PM   #3
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What, no one is offering Agile SEO?
I sense a niche!

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