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Old 11th January 2007, 01:45 PM   #1
achiaino
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Default Website Sales

I was hoping to get help in regards to my website. I've had traffic on it but have yet to have a sale (after three months). People say that they like the site but, with no sales, I'm not sure if they are being polite. I am not trying to self promote but am looking for any comments and welcome any constructive criticism. The website is: armoirebklyn.com

Any comments would be greatly appreciated.

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Old 11th January 2007, 02:56 PM   #2
jvance
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The site does look appealing, however, I didn't know what you were selling until I really "looked" for it. The term "Women's clothing etc..." blends in with the title. IMO, I think it needs some more content to explain more about your clothes and your "story".

Tell your story! When I clicked on the Press link I didn't really know what I was getting into (I like the page, but the links that open up aren't that great). Rather than open up to a scanned image of a write up in a magazine, they should be more "in your face" and possibly on the main page in text format, giving appropriate citations. For examle, as a potential customer, the fact that you were highlighted in Lucky Magazine as "this tiny shop is irresistably well edited and filled with the latest from Ya-Ya, Corey Lynn Calter, and Mint" is a great testimony and marketing tool. Don't make your customers look for a quote like that. When I see a quote like that, it makes me want to buy from you even more because I think "boutique", specialty store filled with the latest fashions" etc...

I don't know much about fashion, but is the term "current look" exciting in the fashion industry? That seems to be the phrase used over and over on your site..."current looks", "view details for this look". You might want to think of a more exciting term...

The clothes that you sell are very beautiful. If someone came into your store, how would you "sell" the clothes to them? Would you describe the fabric? Would you talk about this being the latest thing from a particular designer? I think that however you would describe the clothes to an individual, you should try and bring that content to the website as well.

The accessories on your site should have their own close-up photo. I didn't know that you sold the boots in the photo until I really looked through the store.

OK...I have really rambled more than I intended to...but I hope there are a few useful tips in here. I think you have a nicely designed site. It just doesn't "sell" your store or your clothes very well.

I'm Done...

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Old 11th January 2007, 03:21 PM   #3
achiaino
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That was exactly what I was looking for. An honest opinion. I'm also glad you took time out to write as much as you did. My wife and I are partners in the boutique and I asked her to logon to read your opinions on the site. You are absolutely right with what you said about the quote from Lucky Magazine. You shouldn't have to dig around to find that, it should be one of the main things featured.

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Old 11th January 2007, 06:21 PM   #4
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Again, your site 'looks' very nice. But it becomes more of a portfolio rather than a sales device. From the moment a potential client enters the site they should be called to action. Other than the style of your clothing is there any other things that make your outfits of business different from your competitors?

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