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Old 19th December 2006, 12:55 AM   #1
pdead22
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Default Direct Mail: Handwritten or Printed?

I'm about to send out a mass mailing to local business owners does anyone know which has a higher response rate: Hand writen envelopes or printed labels? I have good hand handwriting. I would Appreciate any suggestions.

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Old 19th December 2006, 07:46 AM   #2
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Hnad written. And for an even better opening rate, use "invitation" sized envelopes, not standard business sized.

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Old 19th December 2006, 03:28 PM   #3
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Hand written is the way to go if you have a managable amount of names. Since it takes longer, and time is money, be sure that you're sending the notes to only your best contacts.

Other contacts that have less potential could get the printed ones instead.

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Old 20th December 2006, 03:37 PM   #4
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Hand written. I looks more personalized.

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Old 21st December 2006, 03:31 AM   #5
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Default hand written vs labels

I am not sure why everyone says hand written. I believe that is old information, dating back 10 years. (selling to Vito)
There is a trend towards Post cards which do get a high "view rate". What I mean is most people glance at their post cards. Message received!!

Fact is, I have tried them all.

What works is a good list, a message which can be conveyed in a few short words or graphics. (for the post card).

reference phone number and website address in easy to read print.

If tri fold brochure, make sure it displays a message again.

Business sized envelopes get more response, IMHO.

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Old 21st December 2006, 10:53 AM   #6
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Quote:
Originally Posted by mfahey View Post
I am not sure why everyone says hand written. I believe that is old information, dating back 10 years. (selling to Vito)
There is a trend towards Post cards which do get a high "view rate". What I mean is most people glance at their post cards. Message received!!
I was considering the question of hand written addresses vs. printed labels. There are many other things to consider for a successful mailing. But all things being equal, a hand written address will stand a better chance of being noticed and opened than a printed one.

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Old 5th January 2007, 03:11 PM   #7
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See alternative perspective here - Clever? Or Deceptive?.

Does anyone have any stats/resources to back up either side? I suspect that individual samples would yield different results and some may have success with handwritten while others don't based on different samples. Any stats available based on broad distribution?

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Old 5th January 2007, 05:57 PM   #8
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As I mentioned in that thread, I do track results and I'll never use plain old labels again.

Who you are mailing to can make a difference. My market is small retailers, service companies, etc. Mostly Mom & Pop operations. I find that folding to fit into the small, colored "invitation" size envelope and using a "real" stamp works best.

The more unusual the stamp, the better the results, also. Never just a flag stamp. Recently there were some with fruits that worked well.

The whole idea is to get them opened. Without that happening, you're just burning bucks.

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Old 5th January 2007, 07:38 PM   #9
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H-A-N-D W-R-I-T-T-E-N

PERIOD.

And........if you can make it a little lumpy........you're going to have a very high rate of opens!!!


Keep us posted!!

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Old 6th January 2007, 08:13 PM   #10
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You're right. My envelopes are not lumpy, but with 2 or 3 pages folded into quarters, they are stuffed.

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