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Old 24th January 2007, 10:31 AM   #1
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Search Engine Guide Blogger

Default New Article - Put A Search Box In Your Site Design

Authored by: Danielle Sahiner

Full Text: http://www.searchengineguide.com/art.../0124_rc1.html

A Snippet:

Searching is one of the top activities for Internet users. It drives profits for the search engines as well as the marketers listed on the search results pages. A site search box on your company web site can increase profitability; yet site search is not all that common.

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Old 24th January 2007, 10:45 AM   #2

Join Date: Jun 2004
Location: Colorado
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If you are looking to make the most of what you already have, this is a good article to really work thru the details and implement.

From the article -

Site search data ... can also be used to better position products that are offered but customers canít find.
I don't think this is what she was referring to, but a simple way to do this if you have a product website that people are searching .... is to order the results by most popular items sold. So if i search blue widgets at your site, then I am provided the search results based on the number of times each blue widget related result has been sold. This naturally place the most popular products related to a search at the top providing an increase in revenue often based on my experiences.

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